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What if my streams stop or drop during the campaign?

Understanding stream fluctuations and our response to performance drops.

Stream Performance Monitoring

We actively monitor and respond to stream fluctuations:

Normal Fluctuations

• Daily stream variations are normal (20-40% fluctuations)
• Weekend vs weekday performance differences expected
• Seasonal and holiday impacts on streaming patterns
• Algorithm changes on platforms can affect discovery

Concerning Drops

• Sudden 50%+ drop in daily streams triggers investigation
• Multiple playlist removals detected simultaneously
• Technical issues affecting track availability
• Platform policy changes impacting playlist performance

Response Actions

• Immediate investigation of playlist status changes
• Direct communication with affected curators
• Alternative playlist outreach to restore momentum
• Campaign extension if significant time is lost

What to Expect

• Monitoring: Daily tracking of your stream performance
• Quick Response: Investigation begins within 24 hours of significant drops
• Transparent Communication: Regular updates on investigation findings
• Performance Recovery: Additional placements to restore campaign momentum